Advertising | Online Advertising

With effective digital adv campaigns we target the audience interested in your product or service

Since 2006 we have been designing digital adv campaigns for every type of client. We are part of the Google Partners program dedicated to advertising agencies and we collaborate with Adwords consultants, professionals certified by Google itself. We have a staff specialized in Facebook Ads to create social campaigns on Facebook and Instagram, and we collaborate with certified Facebook consultants. With our Web Marketing consulting service we make available the creativity of our graphic designers and the experience of our Web Copywriters to devise advertising messages designed to intercept and convert potential online buyers.
Ask our Digital Adv Team to:
Plan your advertising campaign on Web, Mobile, Social

Profile the ideal target by gender, age and geographic location

Select the most visible networks, placements and spaces

Reach potential customers wherever they are when they are most receptive

Optimize the advertising investment without wasting budget

How important is digital advertising in the complex and varied world of marketing?

Digital Adv means any advertising message communicated through the platforms of the digital world, which includes search engines, Social Networks and all the sites on the Internet.
The first thing an advertiser must keep in mind is that online communication must nonetheless be consistent with offline communication. Web advertising becomes much more effective and impactful when integrated into the running of a business or a company that wishes to communicate its values or promote its products and services.

What do users expect?

End online users expect any company to undertake digital communication, whether small or large. And if, alongside good digital communication built through websites and social channels, the user is also intercepted by advertising banners designed on the basis of target and remarketing, the company’s image will be strengthened and the user’s trust will inevitably increase.

Before preparing ads and advertising banners it is necessary to set up an online communication strategy based on the target

Designing an online advertising strategy that works means starting with a careful study of the competition and of market responses, the analysis of the right investment based on the set objectives and of the keywords most suited to the project. To have a sustainable and scalable digital adv strategy it is necessary to always keep the ROI in mind.

ROI is a KPI

To optimize the return on investment of digital adv, we take care of every smallest detail. In each individual campaign we schedule the display of online ads at the most suitable times for the most interested audience segments. We carefully select the strategic keywords and use the most effective targeting methods, analyzing the current market context and the competition’s actions, minimizing waste.
An example of an Adv strategy is the Pay per Click offering, meaning you only pay when the user clicks on the ad.

Lead Generation campaigns are aimed at acquiring targeted contacts

With lead generation you obtain the selection of those users who are interested in the sponsored product or service and their conversion into actual contacts. Lead generation involves every part of an online campaign, from the creation of the ads, to the monitoring of results, to the compilation of precise reporting that allows adjustments to be made.

Our every effort is aimed at achieving the best result with the minimum possible budget, in relation to the client’s final objective.

Avoiding needless waste

If you rely on competent professionals like the ones we work with, needless waste of money can be avoided by optimizing the budget of online advertising campaigns to the fullest, since all user actions are monitorable and traceable. Precisely by monitoring data on clicks, on the time spent on the landing page, on users’ navigation path and by following the user’s behavior from the first display of the ad, we are able to keep costs down as much as possible.

The best known Search Engine Advertising (SEA), or keyword advertising, is the one on Google, also suited to advertising on Youtube

When talking about advertising on search engines the first thought goes to Google.
Google Ads (Google Adwords until July 2018) is the program provided by the most famous search engine to create and publish customized advertisements. Setting up an Adwords campaign however is not so simple. Sophisticated and not so intuitive, the online ad design platform offers numerous variables that, if well exploited, allow extremely effective campaigns. But it is no child’s play and it is often necessary to turn to an industry expert who has obtained the Adwords certification to make the most of every opportunity.

Online advertising with Google is subject to very stringent ethical standards, unlike other platforms, to well-defined graphic and content criteria, so as to be proper and non-intrusive. However, if well set up, it allows you to reach the desired audience precisely.
With the Google Ads platform it is also possible to do advertising on Youtube and take advantage of the potential of the video sharing platform.

Advertising on Facebook and using the same platform to also advertise on Instagram means reaching a vast profiled audience

Millions of Italians active on Facebook, Instagram and Twitter every day give information about their inclinations, ideas and preferences within the world’s largest social platforms.
In a network like this it becomes possible to address a broad audience that can be profiled and targeted in the best possible way.

Differentiating the message

Although the logic of advertising on social networks and that on search engines are quite similar, it is important to skillfully adapt the message as the place of browsing and the user’s mood on each specific platform vary. It is therefore necessary to turn to a Social Media Manager who is expert and up to date on the techniques and tools available.
We at ARvis.it were among the first in Italy to experiment with advertising on Facebook and to put our skills at the service of clients, creating effective viral marketing campaigns.

Monitoring campaign performance makes it possible to adjust the aim during online campaigns to fully hit the users to be engaged

To analyze the types of user interaction with your website, a careful reading of the navigation data is necessary using tools such as Google Analytics.
After studying the statistics on conversion tracking and the interpretation proposed by the team of experts, organized into simple and detailed reports, the sales and marketing departments are able to plan and customize the online visibility campaigns for the website and the products to be promoted. The campaigns we create, Pay Per Click, Pay Per Action and Remarketing, have the aim of always reaching the most suitable target audience. For every online campaign we take care of every detail, from the initial consultation to the continuous monitoring of the website and all the client’s online platforms, in order to refine the target. The aim is to optimize, through campaign performance monitoring, user behavior and their response, avoiding waste.

The advertising that serves to interact with users who have already visited your website or used your app

At the first “encounter” with the object of their interest, the user may also decide to postpone the purchase of the product or service. This is where Remarketing or Retargeting online advertising comes in. This type of ADV uses paid services to promote a website or specific products (dynamic remarketing) to users who have already visited that site and viewed those products, while they browse other sites, read relevant forums and blogs or are on Facebook and other socials.
The remarketing strategy is effective because it allows you to follow potential buyers using the indications provided by previous browsing, so as to show advertising on the Internet to a target already inclined toward a conversion.

Advertising with Direct Email Marketing aims at selling to or building loyalty among users who are already aware of the brand

DEM campaigns are useful for establishing a direct contact channel with your users and customers, to generate sales and consolidate trust in the brand. But also for understanding how successful a new product is with your established target.
The consulting, the content writing, the collection and editing of images, the layout, the ROI study, the redemption check, the monitoring and the reporting are all essential elements for building a successful DEM and a turnkey service, complete with performance monitoring of the email campaign and detailed redemption statistics.
From many years of experience in commercial mailing, we at ARvis.it offer competence and professionalism in creating targeted DEM campaigns.

Through Search Engine Advertising integrated with Search Engine Optimization you obtain the best Search Engine Marketing results

SEM is the area of Web Marketing that deals with the development and progress of the online visibility of websites on the various search engines through advertising.
In SEM, paid advertising can appear both on Google and on other search engines. It allows you to reach potential buyers using various targeting methods, but favors keyword advertising.
The objective of these types of campaign is the generation of traffic in a short time and with a reduced investment. These are usually Pay per Click campaigns, which means you only pay when the user clicks on the ad, thus achieving high cost optimization. SEM campaigns are often used in the launch of a website, an app or a new product and tend to have a limited duration over time.

To be effective, online advertising must reach people in their daily lives and offer convincing solutions

The preliminary study and the consulting to create an effective Adv campaign form the core of our work in this area.
Whether it is Google ads, Social or other platforms, we carefully study the graphic design, the visual impact and the textual content.
Designing an Adv campaign for a business is as fundamental as it is complex: it requires the preliminary study of many variables and the consulting of a team of professionals.

Advertising consulting

Our consulting is aimed at creating and conveying advertising messages on the most productive digital channels, thanks to the professionalism of our Web Copywriters.
ARvis.it’s consulting for advertising on the web starts from this careful study to meet the client’s needs and to maximize the available budget, thanks to the identification of the conversion target.

To select potential buyers, strategic targeting methods and custom audience segments are used

The difference between online ads and traditional advertising is the possibility to promote a website and specific products by targeting only potentially interested users, that is, a predetermined target. This type of advertising, whether solely textual or also graphic, is shown to users when they search for products or services on search engines, read blogs and forums with relevant topics or when they browse social platforms.
The performance of an advertising banner or a text ad does not depend on a single factor. In a very limited space, both in terms of graphics and text, you must capture the user’s interest while they freely browse the Internet.
The correct visual is also fundamental: in a few centimeters and Kbytes you must convey a message that prompts the user to click or interact with the ad. Thanks to the experience of specialized graphic designers and creatives, we design and create static, animated or interactive advertising banners.

This web page, dedicated to the ongoing advertising campaign, is the place where the conversion happens, that is, where the user becomes a customer

The Landing page is the web page on which the user “lands” after clicking on an advertisement on Google, Social or other digital places. This page has a crucial role in the product or service communication process because the user interested in the ad expects to find all the essential information right after the click: a visitor disappointed by the Landing is a potential customer lost.
An effective Landing page requires an in-depth study of the target and constant verification of its performance. From the initial consultation to the actual creation, complete with graphics, text, forms and necessary links, up to the monitoring of results: every phase is handled by a specialized professional and coordinated with the rest of the team.