Social Media Management

Rely on ARvis.it to manage and promote your business’s social profiles

Social networks are indispensable for anyone who wants to promote their business online.
Initially aimed at younger users, social platforms have become effective places to increase the online visibility of companies and to sponsor products and services.
This is why it is necessary to have a strategic presence on one or more social networks.
Ask our Social Media Managers to:

Plan the right social strategy

Analyze the viral potential of your products

Strengthen and monitor Brand Reputation

Build an ongoing dialogue with your customers

Create an online Community

Web 2.0 and social networks have replaced the old online communities and forums

For brands attentive to their online reputation, it is therefore essential to reach the interested audience on social networks, attracting and building loyalty even among the so-called “digital natives”, Gen Z, with effective Social Media Marketing strategies.
Successfully making the most of social networks can prove to be a formidable tool for promoting and consolidating a brand, capable of generating considerable amounts of targeted traffic with limited financial effort.
Social Media Marketing has the main objective of generating, improving and maintaining visibility on social channels through a series of proven strategies and techniques.

Before preparing ads and banners, it is necessary to set up an online communication strategy based on the target audience

The world of Social Networks offers great opportunities to become known and expand your business, but at times it can prove to be a double-edged sword. Anyone can access it and write anything to tarnish a brand’s image: to manage your Brand Reputation it is therefore essential to have carefully considered communication.
We advise our clients who need to spread and consolidate their brand online not to underestimate the media power of these channels: the solution is to rely on communication experts with experience in Community Management on social networks.
Our Social Specialists offer consultancy to study together with the client the most appropriate approach, the target audience and the resources needed to ensure an adequate return on investment. In this case too, as with other online advertising campaigns, the study and analysis phase is the most delicate because it involves the implementation of the promotional strategy, always in synergy with other initiatives such as SEF and SEO optimizations.

Good social media management and control of your social network can bring visibility and top-quality targeted traffic

When a video goes viral on YouTube, the related Instagram profile teems with followers and the associated Facebook page becomes a point of reference. All of this is neither by chance nor a matter of luck! It means that excellent Social Media Marketing work has been done by a good Social Media Manager able to understand how to make the most of the infinite potential of social channels in relation to the business.

Activity in this area of Digital Marketing requires specific tools, a long-term strategy and well-crafted responses to comments under posts and videos, including the management of trolls and haters.
The voice of users can become a vehicle, an amplifier for the brand, contributing to a company’s online success. If Social Media Marketing is not managed in the best way, however, it can easily backfire and become a boomerang. For these cases, Crisis Management specialists are needed, who use tools to monitor the “voices” circulating on social networks.

Images and videos are essential to attract attention on social media. Care in choosing visual content is a fundamental step for a winning social profile

The social world is fast, immediate, instinctive. Communication on social networks is based on first impact. What matters is capturing the user’s attention immediately. This is why the visual element must be sure to make an impression: a beautiful photo is not enough on its own, but an image that captures and arouses curiosity.
But when it comes to a corporate profile, for the user every photo or video published represents the brand. It is therefore necessary to choose high-definition images, capable of arousing curiosity without being inappropriate or unbecoming. Our team also assists with consultancy in choosing the visual element, which must be consistent with the company’s Mission, the mood of the storytelling and the characteristics of the target audience.

In managing a social profile, writing and choosing the right words are the key to success

The speed at which social channels are consumed does not leave much room for verbal communication, at least in the preliminary phase of Brand Awareness. The words used by the Web Copywriter to draw in the potential customer must be aimed at the action you want the user to take. Confusing or misleading messages tend to leave a terrible first impression, which must be categorically avoided. Writing, on social media too, can make the difference. The Copywriter on social media influences fans and followers, provided they manage to capture their attention and arouse their curiosity in the first two lines of text; this is why they play a decisive role.
In addition, the use of strategic keywords or hashtags becomes essential for useful and effective communication.

A social network can be a double-edged sword if managed carelessly: it is necessary to have a Crisis Management plan

Social reputation is an essential element when you choose the path of online visibility. A stain on a brand’s reputation can be remembered for a long time: unofficial criticism of a product, messages written on forums and ironic or indiscreet comments can carry great weight on a company’s reputation.
If Social Reputation is managed in the best way, the resulting benefits are enormous, both in terms of brand and return on investment.
It is therefore essential to have an alert system that provides timely notifications for the most critical situations. With the monitoring and management of online reputation by social media specialists, it is possible to always keep the network under control and prevent any damage arising from it.

To win over fans and followers you need the right promotion: but which channels should you use?

With social advertising you can leverage the dynamics of viral marketing to continuously promote your brand online and reach wide audiences without spending exorbitant sums. Facebook, YouTube, Instagram, but also Twitter and Pinterest, just to name a few of the most frequented networks, can become a formidable springboard for all brands that want to compete in the arena of the web. The social media audience is changing and advertising must be shaped according to the audience and the chosen target.
Knowledge of the market segment is also essential to decide which are the best social channels on which to advertise. For example, if the target is Generation Z it is better to focus on newer social networks such as TikTok, Snapchat and Instagram.

Advertising on Facebook means having access to an almost infinite audience of customers potentially interested in your product or service

Facebook is the most widely used social channel with more than 2 billion users worldwide. How do you set up Facebook ads? Here are some points that are essential for us:
study in depth the product or service to be promoted, along with its qualities and weak points;
identify the target audience to address, selecting filters by demographic data, interests, location and other elements;
create an incisive and appealing Facebook advertisement, with an impactful image and text that is clear and direct to the user.
These general guidelines are the basis of the work of any Web Marketing specialist; then the difference is made by the talent and creativity of the Social Media Manager!
For professional consultancy on the strategy best suited to your business on this platform, our Social Media Specialists have all the professional skills needed to create social campaigns with Facebook ads, to respond to your needs and help you reach your set objectives.

Born in 2010 and acquired by Facebook in 2012, Instagram is one of the most widely used social platforms and allows anyone who has created a personal or business profile to publish images and videos

With social advertising you can leverage the dynamics of viral marketing to continuously promote your brand online and reach wide audiences without spending exorbitant sums. What is more engaging than interactive ads with images and videos?
Advertising on Instagram can prove to be the right choice if you want to increase your online visibility and improve Brand Awareness. Since 2016 the Stories feature has also been available, with which you can design an Instagram Storytelling to build loyalty with the targeted audience through videos and images. In June 2018, IGTV was introduced instead; Instagram’s TV that allows you to follow influencers’ vertical-format videos from a mobile device.
Our Social Media Strategists are able to build a relationship of trust with Instagram followers, designing the most effective Web Marketing strategy to reach and build loyalty with the segment of the audience most interested in the product or service to be sponsored.

YouTube is a platform used at all levels, from private individuals to businesses. Video ads on YouTube are often watched more than TV commercials

Video communication has an extraordinary impact and a good portion of advertisers rely on YouTube to reach the desired audience and intercept new users. The opportunities offered by the platform founded in 2005 are infinite. To advertise on YouTube it is first of all necessary to have a Google Ads account, for the creation of campaigns and groups of video ads. You have to start from a preliminary strategic study and produce a message to be communicated to targeted users: on this basis the video content is built, which must always be consistent with the company’s communication.
And then? Monitoring of results with YouTube Analytics and any adjustments to the target audience and the offer. It is not enough just to make a nice video, you also need an effective tailored promotional campaign.
Our YouTube and Social Media experts are able to plan a social and video advertising strategy suited to every need. Rely on ARvis.it!