Choosing a communication agency: seven questions, and one that only applies abroad
An agency is chosen on three verifiable things: who physically does the work, how results are measured, and who owns
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Generative Engine Optimization: how to be cited, not just ranked
Generative Engine Optimization is the work of making content quotable by AI answer engines — Google’s AI Overviews, ChatGPT, Perplexity,
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Why Your Content Calendar No Longer Works: How to Survive the AI Social Algorithm in 2026
Social networks have abandoned the chronological model and the ‘social graph’ in favour of an AI-driven ‘content graph’. To generate visibility in 2026, the classic monthly editorial plan must give way to a hybrid ‘Content System’, able to blend semantic foundations (always-on) with high responsiveness to real-time trends.
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Enterprise AI Agents vs. ChatGPT: Why Your Business Needs Proprietary Data to Avoid Disasters
Using generalist Artificial Intelligence models (such as ChatGPT) for business purposes exposes a brand to serious risks of ‘hallucination’ and reputational damage. To operate safely, companies need Enterprise Agents built on RAG architecture, trained exclusively on their own proprietary, structured and protected data.
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How to Measure the ROI of Artificial Intelligence in Business: From Failed POCs to Real Profit
Measuring the ROI of Artificial Intelligence means moving from isolated tests (POCs) to integration across low-value processes (Welfare AI). The key metric isn’t ‘hours saved’, but the conversion of that time into FTE (Full-Time Equivalent) reallocated to high-margin strategic work.
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User intent discovery: how AI captures the real reason behind every search
User intent discovery is the semantic evolution of SEO that uses artificial intelligence to understand the real “why” behind a
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Social search vs. Google: how Gen Alpha searches online (and not only them)
In short: In 2026, online search no longer starts solely from the classic Google search bar. Gen Alpha and Gen
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Voice Search 2.0 and structured data: how to make yourself understood when you’re talking to robots
This article explores the evolution of voice search (Voice Search 2.0) in 2026 and the critical role of structured data (Schema.org). It examines how advanced voice assistants use semantic markup to understand the context of technical content and give users direct answers, moving beyond simple keyword matching.
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B2B Digital Marketing in 2026: stop selling, start getting chosen
B2B marketing in 2026 is no longer a contest over who shouts loudest, but over who answers best. From Account-Based Marketing to AI, here’s how to allocate your budget for a year spent leading.
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GEO 2026: a guide to Generative Engine Optimization (or: how to befriend the robots without losing your soul)
2026 marks the sunset of traditional SEO in favour of GEO (Generative Engine Optimization). Appearing among the links is no longer enough: today you have to be the answer the AI picks. In this article we explore the 4 pillars that make your site ‘AI-Ready’, from structured data to the inverted pyramid technique, with a pinch of irony and a great deal of strategy.
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