ChatGPT Ads is OpenAI’s advertising system: sponsored placements shown beneath ChatGPT’s answers, sold at auction and matched to the topic
Continua a leggere
An e-commerce project needs five things: a platform, an ordered catalogue, payments, logistics and measurement. It always gets complicated on
Continua a leggere
Search intelligence is the practice of reading what people are looking for — at scale, over years — to anticipate
Continua a leggere
When organic traffic falls while positions hold, in most cases you have not lost the ranking: you have lost the
Continua a leggere
An agency is chosen on three verifiable things: who physically does the work, how results are measured, and who owns
Continua a leggere
Generative Engine Optimization is the work of making content quotable by AI answer engines — Google’s AI Overviews, ChatGPT, Perplexity,
Continua a leggere
Social networks have abandoned the chronological model and the ‘social graph’ in favour of an AI-driven ‘content graph’. To generate visibility in 2026, the classic monthly editorial plan must give way to a hybrid ‘Content System’, able to blend semantic foundations (always-on) with high responsiveness to real-time trends.
Continua a leggere
Using generalist Artificial Intelligence models (such as ChatGPT) for business purposes exposes a brand to serious risks of ‘hallucination’ and reputational damage. To operate safely, companies need Enterprise Agents built on RAG architecture, trained exclusively on their own proprietary, structured and protected data.
Continua a leggere
Measuring the ROI of Artificial Intelligence means moving from isolated tests (POCs) to integration across low-value processes (Welfare AI). The key metric isn’t ‘hours saved’, but the conversion of that time into FTE (Full-Time Equivalent) reallocated to high-margin strategic work.
Continua a leggere
User intent discovery is the semantic evolution of SEO that uses artificial intelligence to understand the real “why” behind a
Continua a leggere