Author: Valerio Amendolagine

Using generalist Artificial Intelligence models (such as ChatGPT) for business purposes exposes a brand to serious risks of ‘hallucination’ and reputational damage. To operate safely, companies need Enterprise Agents built on RAG architecture, trained exclusively on their own proprietary, structured and protected data.

Measuring the ROI of Artificial Intelligence means moving from isolated tests (POCs) to integration across low-value processes (Welfare AI). The key metric isn’t ‘hours saved’, but the conversion of that time into FTE (Full-Time Equivalent) reallocated to high-margin strategic work.

This article explores the evolution of voice search (Voice Search 2.0) in 2026 and the critical role of structured data (Schema.org). It examines how advanced voice assistants use semantic markup to understand the context of technical content and give users direct answers, moving beyond simple keyword matching.

B2B marketing in 2026 is no longer a contest over who shouts loudest, but over who answers best. From Account-Based Marketing to AI, here’s how to allocate your budget for a year spent leading.

AI-gmented is the ARvis philosophy, born with the advent of Large Language Models: AI doesn’t replace the professional, it empowers them. Just as in augmented reality, where the headset enriches the pilot’s perception, AI tools extend the capabilities, speed and data coverage of teams and individuals. The professional stays at the centre: they validate, they decide, they sign off on the result.