User intent discovery: how AI captures the real reason behind every search
User intent discovery is the semantic evolution of SEO that uses artificial intelligence to understand the real “why” behind a
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SEO News
Social search vs. Google: how Gen Alpha searches online (and not only them)
In short: In 2026, online search no longer starts solely from the classic Google search bar. Gen Alpha and Gen
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Google’s AI Utopia vs. the Harsh Reality of 2025: Why Your Traffic Collapsed (and How to Recover in 2026)
Google’s AI optimism collides with the collapse of web traffic. Today’s websites are obsolete: ARvis.it offers the strategy to master Agentic AI and start growing again in 2026.
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Google micro-moments: seize the right moment in the user’s journey
When we talk about Google micro-moments, we enter one of the most fascinating and decisive dimensions of contemporary digital marketing.
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How SEO Is Changing with Google’s New AI Mode: a practical guide to getting cited by artificial intelligence
Google’s AI Mode is already a reality, and it is profoundly transforming the way content is generated, displayed and, above
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Black Friday 2024 and SEO for AI Shopping Assistants
As Black Friday 2024 approaches, scheduled for 29 November, the usual whirlwind of deals and promotions is intensifying, promising unmissable
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What Google Discover Is and How It Works
Google Discover, among Google’s many features, stands out particularly in the landscape of applications useful to users. Designed to enrich
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Case study: how B2B SEO grew Amilon’s revenue in the corporate sector
When it comes to online business growth, B2B SEO plays a key role. This case study demonstrates how careful SEO
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3+1 useful tools for SEO
Being visible and intercepting users’ searches: SEO tools are the foundation of an optimization strategy capable of improving your site’s
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Ranking factors: 3 types you need to know
In the field of digital marketing and online communication, we often hear about a site’s ranking factors. What are they?
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