Choosing a communication agency: seven questions, and one that only applies abroad
An agency is chosen on three verifiable things: who physically does the work, how results are measured, and who owns
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Author: Raffaella Roani
Why Your Content Calendar No Longer Works: How to Survive the AI Social Algorithm in 2026
Social networks have abandoned the chronological model and the ‘social graph’ in favour of an AI-driven ‘content graph’. To generate visibility in 2026, the classic monthly editorial plan must give way to a hybrid ‘Content System’, able to blend semantic foundations (always-on) with high responsiveness to real-time trends.
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GEO 2026: a guide to Generative Engine Optimization (or: how to befriend the robots without losing your soul)
2026 marks the sunset of traditional SEO in favour of GEO (Generative Engine Optimization). Appearing among the links is no longer enough: today you have to be the answer the AI picks. In this article we explore the 4 pillars that make your site ‘AI-Ready’, from structured data to the inverted pyramid technique, with a pinch of irony and a great deal of strategy.
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Artificial intelligence: what it is, how it works and why it’s revolutionizing marketing, business and creativity
Artificial intelligence explained simply (but seriously) Artificial intelligence (AI) is the ability of machines to simulate human cognitive processes: to
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Google micro-moments: seize the right moment in the user’s journey
When we talk about Google micro-moments, we enter one of the most fascinating and decisive dimensions of contemporary digital marketing.
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The Tools for Creating Images with Artificial Intelligence
In this article, the best tools for creating images with artificial intelligence available today, with practical examples and tips to
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Brand journalism: what should corporate communication be like to be convincing?
Today more than ever, companies must build a solid, valuable brand reputation if they want to hold on to the
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Corporate Brand: The Importance and Power of Perception
People don’t buy what you do, but why you do itSimon Sinek The corporate brand: what is it? The corporate
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What Google Discover Is and How It Works
Google Discover, among Google’s many features, stands out particularly in the landscape of applications useful to users. Designed to enrich
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What Is the Difference Between an Influencer and a Brand Ambassador?
Influencers and brand Ambassadors have emerged as fundamental pillars of brand and product promotion in the world of digital marketing,
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