B2B marketing in 2026 is no longer a contest over who shouts loudest, but over who answers best. From Account-Based Marketing to AI, here’s how to allocate your budget for a year spent leading.

2026 marks the sunset of traditional SEO in favour of GEO (Generative Engine Optimization). Appearing among the links is no longer enough: today you have to be the answer the AI picks. In this article we explore the 4 pillars that make your site ‘AI-Ready’, from structured data to the inverted pyramid technique, with a pinch of irony and a great deal of strategy.

AI-gmented is the ARvis philosophy, born with the advent of Large Language Models: AI doesn’t replace the professional, it empowers them. Just as in augmented reality, where the headset enriches the pilot’s perception, AI tools extend the capabilities, speed and data coverage of teams and individuals. The professional stays at the centre: they validate, they decide, they sign off on the result.

Artificial intelligence explained simply (but seriously) Artificial intelligence (AI) is the ability of machines to simulate human cognitive processes: to