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ARvis.it blog agenzia di comunicazione online e digital marketing
  • HOME
  • DIGITAL MARKETING
    • seo
    • ai-seo | geo
    • advertising
    • social media
    • digital pr
    • marketing consulting
  • BUSINESS UNITS
    • ai-gmented solutions
    • e-commerce division
    • web presence unit
    • brand identity hub
    • digital security lab
    • digital marketing strategy
  • INFO
    • portfolio
    • contact
    • about us
  • BLOG
intelligenza artificiale, ai, ARvis.it
AI NewsUncategorized

Artificial intelligence: what it is, how it works and why it’s revolutionizing marketing, business and creativity

18 October 2025 Raffaella Roani

Artificial intelligence explained simply (but seriously) Artificial intelligence (AI) is the ability of machines to simulate human cognitive processes: to

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micro moments di Google
SEO NewsUncategorizedWebsite News

Google micro-moments: seize the right moment in the user’s journey

23 September 2025 Raffaella Roani

When we talk about Google micro-moments, we enter one of the most fascinating and decisive dimensions of contemporary digital marketing.

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Come usare la modalità AI di Google
AI NewsSEO NewsUncategorized

How SEO Is Changing with Google’s New AI Mode: a practical guide to getting cited by artificial intelligence

21 March 2025 Valerio Amendolagine

Google’s AI Mode is already a reality, and it is profoundly transforming the way content is generated, displayed and, above

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Digital TrendsUncategorized

Fringe benefits and digital gift cards: an unlikely match?

12 December 2024 Valerio Amendolagine

In recent years, the landscape of fringe benefits and corporate welfare has undergone a sweeping transformation. Among the most significant

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strumenti per creare immagini con l'intelligenza artificiale
AI NewsUncategorizedVisual News

The Tools for Creating Images with Artificial Intelligence

6 December 2024 Raffaella Roani

In this article, the best tools for creating images with artificial intelligence available today, with practical examples and tips to

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black friday per piccoli negozi
Ecommerce NewsUncategorized

Black Friday: Technology and Strategies to Make the Most of the Peak Sales Moment

28 November 2024 Valerio Amendolagine

Black Friday is not just a single day: it is a commercial marathon that can transform a business, but that

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SEO per AI Shopping assitant
AI NewsSEO NewsUncategorized

Black Friday 2024 and SEO for AI Shopping Assistants

22 November 2024 Valerio Amendolagine

As Black Friday 2024 approaches, scheduled for 29 November, the usual whirlwind of deals and promotions is intensifying, promising unmissable

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brand journalism, brand reputation, arvis
Digital PR NewsUncategorized

Brand journalism: what should corporate communication be like to be convincing?

13 November 2024 Raffaella Roani

Today more than ever, companies must build a solid, valuable brand reputation if they want to hold on to the

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brand aziendale
Digital PR NewsUncategorizedVisual News

Corporate Brand: The Importance and Power of Perception

24 April 2024 Raffaella Roani

People don’t buy what you do, but why you do itSimon Sinek The corporate brand: what is it? The corporate

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Google Discover
Digital TrendsSEO NewsUncategorized

What Google Discover Is and How It Works

2 February 2024 Raffaella Roani

Google Discover, among Google’s many features, stands out particularly in the landscape of applications useful to users. Designed to enrich

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Posts pagination

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Recent Posts

  • Why Your Content Calendar No Longer Works: How to Survive the AI Social Algorithm in 2026
  • Enterprise AI Agents vs. ChatGPT: Why Your Business Needs Proprietary Data to Avoid Disasters
  • How to Measure the ROI of Artificial Intelligence in Business: From Failed POCs to Real Profit
  • User intent discovery: how AI captures the real reason behind every search
  • Social search vs. Google: how Gen Alpha searches online (and not only them)
  • Voice Search 2.0 and structured data: how to make yourself understood when you’re talking to robots
  • B2B Digital Marketing in 2026: stop selling, start getting chosen
  • GEO 2026: a guide to Generative Engine Optimization (or: how to befriend the robots without losing your soul)

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