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ARvis.it blog agenzia di comunicazione online e digital marketing
  • HOME
  • DIGITAL MARKETING
    • seo
    • ai-seo | geo
    • advertising
    • social media
    • digital pr
    • marketing consulting
  • BUSINESS UNITS
    • ai-gmented solutions
    • e-commerce division
    • web presence unit
    • brand identity hub
    • digital security lab
    • digital marketing strategy
  • INFO
    • portfolio
    • contact
    • about us
  • BLOG
brand ambassador
Digital PR NewsSocial MediaUncategorized

What Is the Difference Between an Influencer and a Brand Ambassador?

22 December 2023 Raffaella Roani

Influencers and brand Ambassadors have emerged as fundamental pillars of brand and product promotion in the world of digital marketing,

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AI cybersecurity
Cybersecurity NewsUncategorized

AI and cybersecurity: the evolution of information security in the age of artificial intelligence

1 December 2023 Valerio Amendolagine

AI and cybersecurity are on a parallel path of growth, and they are generating just as much parallel interest among

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google analytics 4
Analytics NewsUncategorized

Google Analytics 4: a step-by-step guide

24 November 2023 Valerio Amendolagine

With the mandatory transition to Google Analytics 4 (GA4) in July 2023, even the most reluctant users entered a new

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advertising b2b
Advertising NewsUncategorized

Case study: B2B advertising optimised for our client World Capital

3 November 2023 Redazione ARvis

The field of B2B advertising is an intricate challenge, often more complex than the B2C approach. Our experience with World

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creazione logo
UncategorizedVisual News

5+3 mistakes to avoid when creating a logo

27 October 2023 Raffaella Roani

Creating a company logo is one of the fundamental aspects of a brand’s recognisability. A well-designed logo is the distinctive

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email false
Cybersecurity NewsUncategorized

When the Hacker Impersonates the CEO: 5 Ways to Spot Fake Emails

20 October 2023 Valerio Amendolagine

One of the tools most widely used by hackers is sending fake emails. These fraudulent messages can cause significant harm,

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siti web per architetti
UncategorizedWebsite News

Case study: websites for architects, the restyling of ACA interni

13 October 2023 Redazione ARvis

Creating websites for architects requires particular attention to design. But building a website is not simply a matter of aesthetics.

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ab test
Advertising NewsUncategorized

What A/B testing is and why it is useful

29 September 2023 Raffaella Roani

In digital marketing, every strategic decision can significantly influence the return on investment (ROI). But even at the creative level,

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aumentare le vendite ecommerce
Ecommerce NewsUncategorized

Want to boost your ecommerce sales? 5 strategies that work

15 September 2023 Raffaella Roani

How can you boost ecommerce sales in an increasingly competitive digital world? There are proven, reliable strategies. Let’s take a

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novità instagram
Social MediaUncategorized

5 Instagram updates: features that transform business marketing

8 September 2023 Redazione ARvis

This turbulent year, full of changes in the digital universe, has brought with it, among other things, several Instagram updates.

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Posts pagination

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Recent Posts

  • Why Your Content Calendar No Longer Works: How to Survive the AI Social Algorithm in 2026
  • Enterprise AI Agents vs. ChatGPT: Why Your Business Needs Proprietary Data to Avoid Disasters
  • How to Measure the ROI of Artificial Intelligence in Business: From Failed POCs to Real Profit
  • User intent discovery: how AI captures the real reason behind every search
  • Social search vs. Google: how Gen Alpha searches online (and not only them)
  • Voice Search 2.0 and structured data: how to make yourself understood when you’re talking to robots
  • B2B Digital Marketing in 2026: stop selling, start getting chosen
  • GEO 2026: a guide to Generative Engine Optimization (or: how to befriend the robots without losing your soul)

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