Case study: how B2B SEO grew Amilon’s revenue in the corporate sector

When it comes to online business growth, B2B SEO plays a key role. This case study demonstrates how careful SEO optimization can deliver tangible results in terms of revenue. We are talking about the case of Amilon, a leading company in the sale of Gift Cards.

Context: Amilon and its corporate market

Amilon is a company specialized in the sale of Gift Cards that serves an international market, reaching several nations around the world, and has a turnover of over 330 million euros. With its GiftCardStore portal, Amilon primarily targets the corporate market, offering a wide selection of gift cards to be used as incentives, benefits or gifts for employees.

Industry overview

In the gift card sector, competition is high. Companies are always looking for innovative solutions to incentivize and reward their employees. The gift card market is expanding rapidly and growing dramatically, both at the b2c and b2b levels. In this context, it is essential to stand out and reach the target audience effectively.

Our approach: B2B SEO for companies

For our client, we focused on targeted industry research and a verticalized SEO for companies strategy, aimed at improving GiftCardStore’s visibility in search engines. Indeed, GiftCardStore has great online potential thanks to its high-quality solutions and product assortment, but online it did not yet have the visibility it deserves, either in the national corporate market or in the international b2b market.

SEO optimization

The first phase of our work involved the SEO optimization of the site. We worked on various technical and content aspects, including the structure of the site, which consists of an ecommerce portal with more than 100 brands. We then studied the search intent and the use on the site of keywords that were already ranking, before moving on to optimizing the existing content.

Creation of quality content

In parallel with the SEO optimization, we handled the creation of new quality content for the blog of GiftCardStore. The goal was to offer value to the corporate target audience both in Italy and in other European nations, including Spain and Germany, generating interest and engagement. The study of search intent in the corporate sphere allowed us to identify several central themes for the welfare of the various target countries. The creation and optimization of the blog articles involved our in-house writers and 3 external consultants for the work of researching industry terms and translating them into the various languages.

Results: growth in the corporate market

Thanks to our work, in just 6 months Amilon saw a significant increase in the online visibility of the GiftCardStore portal in Italy and a debut in search engine results in Germany and Spain, with excellent results in these nations too, even though they started from a lower point in terms of SEO. But that’s not all: revenue also grew, with an increase in generated leads and brand awareness, so much so that the client was able to revise its annual growth outlook upward compared to the estimate at the beginning of the year.

Visibility in search engines

The SEO optimization led GiftCardStore to gain positions in search engine results for generic keywords, which therefore affect the top of the funnel, and it cemented the positions of the keywords already ranking for the individual brands, both for the Italian market and for those of Spain and Germany. In the second phase of the intervention, we will focus on the growth of the brands that have not yet established themselves from an SEO standpoint, consolidating the generic keywords.

Revenue growth

All of this led to an increase in qualified traffic to the site, with conversions that were valuable to the client. Therefore, more visibility meant more visitors interested in GiftCardStore’s offerings, and this translated into an increase in generated leads and sales, resulting in revenue that more than doubled.

Conclusions: the value of B2B SEO

This case study shows how professional SEO can make the difference in the B2B market. Good search engine ranking is not just a matter of visibility; it can lead to concrete revenue growth. SEO work, however, is not just about applying technical rules. It requires market research on the one hand and a study of the client’s value proposition on the other in order to build correct and complete communication that responds to the search intent of the right users. It is  thanks to this complete strategy that we brought GiftCardStore’s Unique Selling Proposition to potential buyers.

An investment that pays off

The benefits of SEO interventions can become tangible within 2 or 3 months and can become significant within a minimum of 6 months. In Amilon’s case, we managed to fit within these timeframes, and the prospects for the coming months are excellent. In short, relying on an SEO agency to optimize your website is a true investment that, like all the best investments, pays off in the long term.

B2B SEO as part of a broader strategy

It is important to emphasize that SEO is an important part of a broader online marketing strategy. Given the time required for ranking, which takes 3 to 5 months, it is sometimes appropriate to combine SEO with other means of promotion. In the case of GiftCardStore, for example, the client needed to obtain quick leads due to a new fiscal decree. In this situation, we handled a lead generation campaign, which delivered immediate results. The fine-tuning of the landing page created specifically for the campaign also contributed in turn to expanding brand awareness and reinforcing the results achieved with SEO.

Work tailored to the client

We accompanied this client on the path of online growth starting from an SEO consulting engagement already tailored to its specific needs, beginning with an analysis of the site and its competitors and moving on to the definition and implementation of a targeted strategy.
Even though this was B2B SEO work, in which a company therefore talks to other companies, personalization is not secondary. Improving the search engine visibility of an ecommerce is a job that requires a deep understanding of sales and support methods and therefore involves the modus operandi of the individual offices and of the company’s various managers, with their skills and their process management.

B2B SEO and other services

Our goal is to help companies attract qualified visitors and turn them into customers.
In addition to SEO, we offer a complete range of digital services, including content marketing, link building, and lead generation. Our approach is integrated: we combine different techniques and tools to achieve the best possible results.
Facing the online market requires the right skills and tools. If you need support for your online strategy, don’t hesitate to contact us.

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