How do you sell on Instagram? All the secrets of Instagram Shopping
Making the most of the Instagram Shopping feature is the best way to sell on Instagram. How do you set up a winning strategy that lets you grow your business on Instagram? How do you stand out from the competition and make your storefront on social media unique and appealing? Social media, and Instagram in particular, are a fundamental tool for improving your business. Both in terms of visibility and awareness and in terms of sales and revenue, Instagram offers a number of solutions that can help your business take off. Instagram Shopping is certainly a feature that should be implemented and leveraged to increase online sales and give your business a boost. Let’s see how!
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Why sell on Instagram
To understand the importance this social network can have within a digital marketing strategy and online communication, we need only start with a few simple numbers. Instagram has surpassed one billion users, with over 500 million active daily. A practically unlimited and constantly expanding user base. 70% of this number belongs to the younger age bracket, the under-35s: these are people accustomed and inclined to shopping online. Digital natives, in particular, use social media as a shopping guide: they look for advice and let themselves be inspired by what they see in their feeds*. It is no coincidence, in fact, that 81% of users have stated they are influenced by the images and ads they see on Instagram. Purchases are made based on the content that appears daily on the feed, to which users are constantly exposed. Focusing on Italy, Instagram counts 30 million Italian users. Practically half the national population is present on this social network. The reach guaranteed by IG, as well as the dynamics typical of social communication, become essential for building a winning business.Using Instagram Shopping
Once you understand the importance of Instagram for your business, you have to make a choice: use it as a communication channel or open a shop on IG? In reality, one option does not exclude the other, and the advice is to pursue both solutions in a synergistic and coordinated way. Instagram Shopping, in fact, opens up a series of features and possibilities that you would do well to make the most of to sell on Instagram. Thanks to this feature you can create a relocation of your store directly onto the social platform. In other words, products will be visible in a dedicated section of Instagram, can be tagged in posts and in Instagram stories, and can be sponsored with a direct link to the website where they can be purchased. Instagram is developing this feature further, making it increasingly central to the development, navigation and use of the application. The shopping tab, marked by the bag icon, is an increasingly visited part of the Explore section. The ability to tag products in posts makes gathering information immediate and easy and simplifies the purchase process. By creating product collections within Instagram you can showcase your items, with new arrivals, discounts and exclusives, without taking users out of the application.Not just a storefront
But Instagram should not simply be a storefront in which to display products. Doing so runs the risk of remaining invisible in the flow of content that is served up every day. You have to know how to stand out, bringing to light a value proposition that makes the difference and convinces users to shop from the application. In other words, Instagram Shopping should be considered one of the touchpoints the user has with the brand. For example, the personal feed should be updated constantly and intelligently, also offering content that is not directly linked to shopping. Posts that contain product tags, in fact, are marked with the bag icon, at the bottom left or top right. It is important to alternate these posts with others that are not strictly commercial, so as to entertain users and tell them stories about the products and the company. Storytelling itself is a fundamental strategy for selling on Instagram. Online purchases are emotional and impulsive, influenced by the images and the stories that revolve around certain products. Creating emotional and appealing communication, perhaps also thanks to collaboration with influencers and bloggers through Digital PR campaigns, is essential to making your Instagram Shopping a success. *https://www.oberlo.it/blog/statistiche-di-instagramRelated service: discover Social Media Management by ARvis — the agency that scales with you.
