Case study: successful ecommerce advertising for Foss Marai

Ecommerce advertising is a digital marketing strategy that uses various online channels to promote products or services sold through an ecommerce store.

In an increasingly competitive digital world, online advertising is essential to make an ecommerce store stand out. Advertising campaigns, in fact, aim to drive sales, increase brand visibility and attract new customers.
The case study of Foss Marai, a well-known producer of sparkling wines and wines, is a clear example. This company experienced extraordinary success thanks to the campaigns we set up and optimised, achieving growth of at least 30% year over year across the three years in which they used our services.
Let’s take a look at which tools we used, which strategies we applied and how we measured the results.

The power of Google advertising: strategies to increase conversion value

Google offers a suite of powerful tools that can help businesses push beyond the traditional boundaries of advertising. In the case of Foss Marai, the use of Google advertising was a key element in the ecommerce store’s success.

Google Search and Google Shopping for ecommerce advertising

Every ecommerce store should take advantage of the Google Shopping platform, but it should not give up on Google Search either. Thanks to the combination of advertising campaigns directly on the products for sale alongside campaigns based on strategic keywords, Foss Marai managed to reach a wide range of new customers. This strategy allowed the company to showcase its sparkling wines next to Google’s search results, significantly increasing the visibility of their products and awareness of the brand.

Remarketing strategy: cart recovery with display advertising

The phenomenon of abandoned carts is a common problem and one of the biggest challenges in the world of ecommerce. We therefore harnessed the power of Google Display, which makes it possible to place advertisements across a vast network of websites, to apply a constant remarketing action, which allows personalised ads to be shown to previous site visitors, thereby increasing the likelihood of conversion. In practice, through a solid, targeted remarketing strategy, we enabled the Foss Marai site to win back customers who had left products in their cart without completing the purchase.

Google Performance Max for an effective ecommerce advertising strategy

The use of Google Performance Max then allowed Foss Marai to integrate all of its advertising campaigns on Google into a single solution, automatically optimising the allocation of the advertising budget, once the new ecommerce site had been completed and stabilised.

Ecommerce advertising with Meta: advertising and optimisation on a successful channel

In addition to Google, another key channel for online advertising is Meta, that is, the channel through which advertising on Facebook and Instagram is delivered.

Facebook advertising to boost sales

The power of Facebook Ads should not be underestimated when it comes to ecommerce advertising. With Foss Marai we effectively used this channel to reach a new segment of the audience, significantly increasing its online sales. Facebook Advertising allowed us to engage specific and diverse audience segments, cross-referencing them with users interested in wines and proseccos, improving engagement and multiplying conversion opportunities without the limitations imposed instead by Google. This personalised approach led to a significant optimisation of the conversion rate.

Instagram advertising to engage a young audience

Advertising on Instagram offers numerous advantages for businesses, especially in the ecommerce space. First and foremost, it makes it possible to reach a young and highly engaged audience, ideal for promoting products. For Foss Marai we promoted a variety of visual advertising formats, including images, videos and stories, in eye-catching campaigns that helped increase brand loyalty. Here too, through precise targeting and detailed performance monitoring, the return on advertising investment was optimised.

Using Analytics for ecommerce advertising

Data management is at the heart of every successful online advertising campaign. The data-driven approach once again enabled constant monitoring and optimisation of Foss Marai’s campaigns, making the ecommerce advertising strategy extremely effective.

Keywords and Analytics data

Foss Marai’s business benefited enormously from the in-depth analysis of Analytics data, both for keywords and for identifying the behaviour of the audience interested in the products. These two fundamental aspects of ecommerce advertising allowed us to refine our advertising campaigns, improving the definition of the target audience. The result? More targeted and more effective advertising messages and, consequently, a significantly increased return on investment.

Continuous monitoring and optimisation

One of the most powerful aspects of online advertising is its flexibility and adaptability. By constantly monitoring the performance of the advertising campaigns, we made changes and adjustments in real time, optimising the strategies based on the data collected and thereby ensuring lasting success. The dynamic approach, combined with data-driven analysis, made Foss Marai’s campaigns an example of how ecommerce advertising can be decisive in the digital business.

Conversion Rate Optimization for a successful ecommerce store

Improving conversion is a decisive aspect of ecommerce advertising. For Foss Marai we adopted a series of conversion rate optimization measures to maximise the number of visitors who could actually become customers and to maximise the number of customers willing to make the most profitable purchases, also intervening with direct consultancy on the graphics and content of the ecommerce site.

Foss Marai: a successful journey in the world of ecommerce advertising

Foss Marai is a brilliant example of how well-planned and carefully executed ecommerce advertising can lead to a significant increase in revenue.
This company’s experience has shown that with the right advertising strategy it is possible to achieve excellent results in terms of online revenue and business growth, as well as brand awareness. In short, it demonstrates the importance of making the most of the opportunities offered by online advertising.

Our expertise at your service

We firmly believe in the power of online advertising and in its fundamental role in the success of an ecommerce store. Drawing on the experience gained with clients such as Foss Marai, we are ready to put our expertise at your disposal to help you reach and exceed your business goals. Whether you need to build an ecommerce site from scratch, or an advertising consultancy to optimise your advertising campaigns, we are here for you. Our team of experts can guide you step by step, from planning to implementation, ensuring you a personalised, high-quality service.

---

Related service: discover Advertising by ARvis — the agency that scales with you.