Ranking factors: 3 types you need to know
In the field of digital marketing and online communication, we often hear about a site’s ranking factors. What are they? And why are they so important? A presence and visibility on the web are built with consistency and continuous SEO optimisation of your website. It is not enough to create and launch the site in order to rank on search engines and immediately generate a large volume of traffic. What is needed is technical and strategic work that improves the site’s performance, both in the eyes of the search engine and for users. Google, the most widely used search engine in the world, counts more than 200 ranking factors to assess a website and determine its position in the SERP. These ranking factors are constantly updated, just as Google’s algorithms and the ways users search and consume content continue to evolve. This is why SEO becomes essential: search engine optimisation, in fact, serves to monitor the state of the site and improve its ranking. By optimising the site according to the ranking factors, SEO will ensure an excellent ranking and therefore top-level performance. But what are the main ranking factors to consider and the SEO optimisation strategies to implement in order to climb the SERP?
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A premise: the importance of SEO
SEO is search engine optimisation: this means it covers all the activities that serve to improve a site’s web ranking. With over 200 ranking factors* for each site, improving web ranking requires a truly impeccable SEO strategy. A complete SEO effort, therefore, must assess the current state of the site, with its strengths and weaknesses, and then draw up an action plan to improve performance. This is work that must be carried out periodically and with great precision, given the many elements to pay attention to.The ranking of a website
The term “ranking” refers to a position, standing or score. Applied to websites, it is the position that the site occupies within the search engine, that is, the score the search engine assigns to that site. When a user runs a query on Google, the SERP results are not random but are presented in a very precise order, namely the ranking. To assess the value of a site, Google’s algorithm combines more than 200 ranking factors, which examine the site in its entirety. Not only the technical architecture and HTML structure, but also the content and its navigability.Three types of ranking factors in Google
Google’s goal is to offer the best possible user experience, providing the right and relevant answers to users’ queries. To pursue this goal, Big G carefully assesses websites and then presents them in a very precise order. It is important to stress that the search engine evaluates these factors as a whole, because a site is something organic, not a set of separate elements. For this reason, ranking factors can be divided into three categories: the first category concerns ranking factors relating to the domain, its security and authoritativeness; then there are the factors that assess content and user experience; finally, there are those ranking factors that are necessary but which, on their own, would not be enough to place a website in the top positions of the search results, namely the technical elements that ensure its maximum functionality.Google’s tools for assessing ranking
When examining a site, Google assesses the authoritativeness of the site’s domain, its security, its functionality, the browsing experience it provides and the quality of its content. To assess the domain in particular, Google has implemented the EAT algorithm, which serves precisely to examine the site’s expertise, authoritativeness and trustworthiness. Wishing to place the user experience at the centre of browsing, Google launched the update on Core Web Vitals, focusing on layout responsiveness, page loading speed and browsing security. Another factor to which Google pays close attention is the functionality of the site. Having every section of the site perfectly cared for and the hyperlinks working is essential to avoid being penalised. In this respect, the technical structure of the site and its pages must be optimal. URLs, tags, H1s, structured data are all elements that search engine spiders crawl and evaluate in order to rank websites. As mentioned, however, it is necessary to have an overall view of the site in its entirety: factors taken individually are not enough to ensure excellent performance and good ranking.SEO ranking strategies to improve online performance
This is why SEO becomes essential: by optimising all the factors, it will make it possible to improve the site’s online performance. For example, an in-depth SEO analysis might lead to devising a link building strategy to increase the site’s authoritativeness. Or, one idea might be to open a blog section, with an editorial plan that offers original, SEO-oriented content. Google, in fact, rewards originality and consistency. On a technical level, moreover, the SEO audit carefully studies the keywords for which the site is ranking and assesses which types of keyword to target in order to improve its position in the SERP. The SEO ranking strategies adopted by a well-prepared SEO agency therefore examine the main categories of ranking factors in order to improve every aspect that makes up a site and render it not only pleasant, but also appealing to search engines. From the technical architecture to the quality of content, by way of IT security protocols and domain authoritativeness: monitoring ranking factors, and intervening promptly where necessary, will keep the website’s performance optimal at all times. *source: https://www.seozoom.it/la-guida-ai-200-fattori-di-ranking-su-google/Related service: discover SEO Services by ARvis — the agency that scales with you.
