3+1 useful tools for SEO

Being visible and intercepting users’ searches: SEO tools are the foundation of an optimization strategy capable of improving your site’s reputation and visibility.

To understand the importance of SEO, you only need to run a simple experiment by putting yourself in the user’s shoes: once you’ve run a search on Google, which results will you click first? 

The answer is almost obvious: the first ones that appear in the SERP! It immediately becomes clear, then, that ranking at the top of search results is fundamental to increasing traffic to your website.

Having a website, in fact, does not ipso facto mean being visible online. On the contrary, most of the time many sites are almost invisible to users, precisely because they never appear in the top positions. So how can you improve your web rankings? 

SEO is the answer to this question. Search engine optimization, which is what the acronym stands for, is what allows sites to appear higher or lower on search engines. The results returned following a query on Google, in fact, are not random, but depend on a great many ranking factors, which SEO takes into account and optimizes.

To carry out this optimization a number of tools are needed, which SEO Specialists must know how to use with skill and experience.

SEO tools to rank your site at the top of the SERP

Let’s take a look, then, at the useful tools for SEO thanks to which you can design a winning optimization strategy.

Seozoom

In Italy, one of the most widely used tools at the SEO level is Seozoom. More than a simple tool, it is a complete suite capable of offering a detailed overview of your site’s state of health, as well as that of your competitors. With Seozoom, in fact, you can assess a site’s ranking: the number of keywords it ranks for and how, the volume of traffic it receives each month, its position in the SERP, backlink monitoring, and the analysis of the individual pages that make up the site.

This data constitutes insight of great value, especially in a comparative study against competitors as well as for the research of strategic keywords. Seozoom shows the level of competitiveness of keywords and provides the first indications of which keywords to target and optimize. 

To always stay up to date and competitive, Seozoom is the ideal tool.

Semrush

Another tool appreciated among SEO specialists is Semrush,  which can sometimes be used in a way that complements Seozoom. The differences between the two tools are subtle but, for that very reason, particularly important.

While Seozoom is a Made in Italy tool that focuses on the Italian market (although, with its latest version, Seozoom has added France, Spain and Germany alongside its English database).  Semrush offers an international overview, making it possible to identify traffic volumes and keyword competitiveness outside Italy as well. It is therefore perfect for those who work in foreign markets. A distinctive resource of Semrush is the one linked to advertising. In addition to organic rankings, in fact, this tool makes it possible to understand whether competitors are running Digital ADV.

Google Keyword Planner

You cannot talk about SEO tools and leave out the Google Keyword Planner. After all, SEO is search engine optimization, and Google is the most widely used search engine in the world. When people talk about web rankings, optimization or ranking, they are practically always referring to Google.

Google therefore provides a tool capable of understanding the search volumes of queries and the values of search terms. Google’s keyword planning tool, in fact, is divided into two sections: “discover new keywords” and “get search volume and forecasts”. The first lets you study the traffic volume of a keyword and suggests a series of related keywords. Not only that: you can also start the search from a website, to understand how and for which keywords it ranks. An excellent idea for studying competitors and gathering strategic insights. The second tool shows the quarterly and annual trend of keywords, also highlighting the difference in searches on mobile devices. 

A very interesting aspect of the Google Keyword Planner is the ability to focus the search on a given location: a decisive feature for local SEO.

To be able to use the Google Keyword Planner you need an active Google ADS account.

Ubersuggest

Used above all for blogging and SEO copywriting, Ubersuggest is a highly intuitive tool that is easy to use for SEO activities. Its very immediacy is what sets it apart from the other tools, even though it is not quite as detailed and specific. Ubersuggest is mainly used for keyword research: you analyze the keyword, its related SERP and all the related queries. Its real competitive advantage over the other tools, however, lies in the price, because it is a much more affordable tool.

The importance of SEO analysis

Like all tools, SEO tools also need to be used properly. This means knowing what to look for and what conclusions to draw from what you find. The tools, in fact, return simple data: turning it into valuable insight on which to build an SEO optimization strategy is a complex job that requires the skills of several professionals gathered around a strategic table.

Relying on an SEO agency to improve your site’s web rankings is therefore very important for appearing in the top positions of search results. By appearing in the highest positions, in fact, you will capture many more clicks and of higher quality, reaching users who are genuinely interested.

Why focus on SEO keywords

A complete SEO audit, in addition to capturing the current state of your site and therefore its visibility, also focuses on SEO competitors. In other words, when conducted well, the SEO audit acts as a kind of market analysis. It makes it possible to identify strengths and weaknesses relative to the main online competitors, on the basis of which to design the best strategy to put into practice. 

For example, it will be necessary to understand which types of keywords to use on your site to improve its ranking. Keyword analysis, and subsequently their strategic use, is the operation that makes the difference between a complete SEO consulting service and a more superficial analysis.

It is not enough, in fact, to see which are the most searched keywords and the related queries: you need to understand how to intercept those searches and therefore how to rank for those strategic keywords. It may be necessary to open a blog or to intervene at the level of off-page optimization with link building campaigns: the paths can be many, but they will always have a detailed SEO analysis as their starting point.

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